A week ago today we opened our Sylvia Park Pop-Up store; super exciting because it’s our first real foray in to retail (our showroom aside), and super nerve-racking because it’s our first real foray in to retail (and the associated cost/risk).
Our Pop-Up is located in the hive of the fashion area, outside Glassons, Kookai, and Rodd & Gunn – you can’t miss it right in the centre isle.
Over the years we’ve had heaps and heaps of requests for more retail stores, and it’s always been in our vision that one day we’d have stores across the country. This is a test, and a first step – hopefully it works and helps out a few disoriented Christmas Sylvia Park shoppers.
We’re really stoked with how the pop-up’s turned out, especially given the limited space we had. Rob spent a whole bunch of time working on the layout and merchandising – the success of which is due in no small part to his previous experience in merchandising the Papatoetoe New World and his supreme special awareness.
Tell all your friends about it, and if you’re in Sylvia Park be sure to stop by and get your Christmas gifts sorted early!