Television Advertisements

TV Adverts are an interesting thing. I’ll quite often sit in front of the television and wonder just what inspired some half-wit to waste their money on an utterly useless tvc. Other times I have to applaud how aggressively they focus on their market, like this Brut ad that I saw at half time in the NZ v Aus league test on Saturday night. Brutally male. Laddish. Blokey. High class. Excellent CGI. Really creative. Brilliant - fits Brut like a glove. poos.

There's also the Rexona Dan Carter ad where he loses the front wheel of his bike and proceeds to calmly and cooly cruise down the bushy slope on one wheel before re-connecting with his long lost front wheel - thanks to the cooling rexona he has under his arms. They should've had his wheel fall off and him violently falling down the hill, crashing in to every rock on the way - with the tagline, At least Dan Carter don't have sweaty armpits after a serious biking accident. Sheeiit.

I've got an idea for a Powerade ad as well. It's World Cup time, the All Blacks have just won the Final. I'd like to see a hungover Dan Carter stumbling in to a servo' to pick up a blue powerade after a big night out on the lash celebrating.  Later that day he's strolling through a press room all smiles, when he should really have his head in the toilet. Powerade - Helps makes you feel less shit when you're hungover. Cos let's face it, that's what most of us use powerade for.

I also celebrate the entire range of Thin Lizzy commercials. The strength is in the Thin Lizzy jingle. What a treat of a jingle, their new 'Thin Lizzy Concealer' jingle hasn't dropped online yet, but I've heard it on the new ad, and the autotune is a nice touch. They know what's hip, and they've nailed it big time lol.

With commercials, all I ask for is a bit of effort and application.  ‘Vinny T’ from the Furniture Guy (video below) has it in spades, no budget necessary – and whilst his planning is clearly lacking – the result is overwhelming. You know your video is awesome when Philip Seymour Hoffman parodies it. Philip Seymour Hoffman.

But yeah, this guy. He's decided to make a commercial, he's had an idea, and he's just gone for it. I respect that. Clearly, he understands how cool he looks atop that trailer in his leather, playing his elctric guitar. It's natural, it's accessible, it's real, and he handles himself with grace and poise throughout. Good work Vinny. Oh yeah, I'm fine.