Writing a company profile is weird. It's like the first day of uni when you have to tell the other class members all about yourself. I think they call it the 'icebreaker'. I never really looked forward to it; it's too much pressure to make an impression in such a short time... thankfully we had a little more time to prepare this, so it's not too bad...
We’re an online t-shirt brand called Mr Vintage. You may have seen some of our t-shirts around, they’re New Zealand themed t-shirts. One time at a party I heard a stranger say this about our tees: “If you don’t own one already, you probably know someone who does”. That was cool; we still get real excited when we see a non-family member or friend wearing one of our tees.
Mr Vintage started back in 2004. I say ‘we’, but it was actually just Rob. Back then he was working out of a basement - now we’ve got a store where people can shop, an office space where our desks and computers are, and a warehouse that we use to print and send out t-shirts. It’s from this Sandringham location we do pretty much everything: screen-printing, the website, design, marketing, customer service, dispatch, and of course manage our facebook and twitter pages. We’ve grown a bit in the last few years.
I think the best thing about Mr Vintage - besides our t-shirts - is us. We’re a small team, probably smaller than you’d think, and we’re all good mates. We enjoy what we do, and we do fun things together like go to the movies, ten-pin bowling, and sometimes we put beer in a funnel and drink it on a Friday night. Admittedly we don’t do it as much as we used to, but that’s because we have to actually work heaps more than we used to.
From the day we started Mr Vintage, we’ve always been clear on one thing. We don’t want to be one of those bullshit companies. Call it ‘real talk’, call it whatever you want. Our brand personality is indicative of the culture of the team here. Some companies use the term ‘corporate voice’ and ‘corporate identity’; I heard about it at Uni. But we just talk to you how we’d talk to each other. It’s easier that way. Some people like it, some people don’t; we hope you like it.
There’s a whole more I could tell you, but that’s what all the other pages are for. I suggest you check them out if you found this little piece more than vaguely interesting. And if you wanted a company profile for any press, just... just write your own one.